Hair is not a crime

The ads are aimed to contrast the freedom experienced by the majority of women who can show their hair without consequences and the 1% of women who can't do so without fear or retaliation.The goal of this campaign is to spark a conversation about hair freedom and bring attention to the harsh realities faced by some women.

GMC Yukon - A legacy of verse

Classical Arabic poetry’s a huge part of Middle Eastern history and pop-culture, with celebrity poets and TV shows. And the Bedouins have been writing about GMC for years. So to introduce the all-new Yukon, we let their actual verses lead the way, ultimately giving both the Yukon and poetry community a wider audience than we ever thought possible.

Through the pandemic freakout, this was my elixir – an international collaboration of artists that people loved.

Unders & Noraj Cue - Jims ( ft. Ape Chimba ) ( Extended Mix ) ( 2021 )

“A veritable feast for the senses, combining the power of the spoken word, with a propulsive score by Amsterdam-based EDM superstar DJ Unders that takes the centuries-old Bedouin tradition into the 21st Century. The Legacy of Verse is at once timeless and wholly modern, sure to enthrall and delight longtime GMC fans while welcoming newcomers to the brand in a film that is pure poetry in motion.”

— CAMPAIGN MIDDLE EAST

159+ ENTRIES and 8.1M VIEWS

Together with McCann, CARAT and Rotana Khaleejia, GMC invited poets and fans to tweet their own GMC verses. Top poems appeared on huge billboards during Saudi Arabia’s Poetry Month, and the winning poet got to share their verses with a nationwide audience on TV – a first for the MENA region.

Through the Eyes

Experience Road Safety Through the Eyes of Six Different Artist. Road Safety is an often-avoided topic, as most drivers tend to think that the unexpected might never happen to them so we partnered with 6 talented artists from across the GCC diaspora to help us express the importance of ‘Road Safety’, through their eyes using art functionally to reframe the serious issue of road safety and have difficult conversations that could save lives.

SSS Play your game for you

The #MakeSportsFun concept is aimed to encourage children and young adults to change the meaning of victory and empower them to define what victory means to each one of them. The objective is to encourage children to enjoy sports as much as they enjoy video games. We have done that by creating a world where real sports and elements from video games come together for children to enjoy.

Xfinity "Perfect For Me"

Xfinity has a bunch of cool products and features. But instead of gloating about how they're so great, we created a campaign with customers telling the viewer how Xfinity is perfect for them.

CC to get English translation

At Yas Mall Abu Dhabi, a vibrant tapestry of mall-goers weaves through its halls, each forming a unique squad. Among them, you'll find the trendsetting fashionistas, the culinary connoisseurs known as foodies, the athletically inclined sporty types, the aficionados of all things shiny and glamorous — the bling ones — and countless others. Yet, despite their differences, they all come together under the banner of #TheYasMallSquad, uniting as one diverse and lively community within the mall's bustling confines.

We rebranded Shoemart to redefine it not merely as Dubai's most affordable shoe store but as a trendy, quality-conscious destination where style meets value. By upgrading store aesthetics, leveraging stylish marketing, and engaging with local influencers, we've transformed its image to appeal to Dubai's fashionable yet savvy shoppers. Now, Shoe Mart is celebrated not just for its prices, but for being a smart choice for those looking to combine fashion with affordability in Dubai’s vibrant shopping scene.

Who better to sing the praises of a soybean-based insecticide than the most discerning of critters—a bougie cockroach or a discerning mosquito? From their unique perspective at the ground level (or buzzing just above it), these unexpected spokesbugs offer a glowing testimonial to the effectiveness of this eco-friendly solution. After all, if anyone knows the ins and outs of survival and the impact of a truly formidable insecticide, it's them

At Media Rotana Hotel Abu Dhabi, the spotlight shines on the culinary masters behind the scenes with our latest campaign, "Taste Makers." This initiative celebrates the talent and creativity of the chefs at each of our nine distinct restaurants. We've crafted content that not only highlights these culinary artists but also showcases the extraordinary dishes they bring to the table. By putting our chefs front and center, we invite guests to explore the diverse and exquisite flavors that make Media Rotana a premier dining destination.

Ameriquest's "We See More" campaign overcomes the emotional barriers of the mortgage lending process by differentiating Ameriquest as an approachable, caring and trustworthy brand. In the campaign, Ameriquest looks beyond credit scores and tax returns. Instead, Ameriquest sees homeowners who have achieved the American dream and have the right to be treated with care and respect regardless of credit history. Today, Ameriquest is the #1 sub-prime mortgage lender in the category.